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Customer, Consumer & Community Outreach:
Marketing for Behavioral Health Providers

With the uncertainty of the future of healthcare competition has increased as well as economic pressures. Developing a solid plan for healthcare marketing is a fundamental business tool for coping and succeeding with the integration of substance abuse and mental health with primary care and other changes in healthcare.

Patrick Gauthier, Director of the AHP Healthcare Solutions, presented Florida healthcare providers with key strategies for increasing customer, consumer and community outreach and marketing to address the many changes. He suggests that providers "gear up" with a new business architecture and that they review their existing strategies, infrastructure, operations and processes.

Virtually all healthcare providers and businesses need to think about growth. Most have made changes to reduce costs and increase efficiencies. Having a solid marketing plan is one of the most important and effective business tools for handling the many changes. An effective marketing plan:

 Identifies an organization's services, advantages and benefits
 Addresses the organization's competitiveness
 Includes a market research assessment
 Identifies opportunities for affiliation and networking
 Creates a "brand" that maximizes exposure of the organization
 Builds the professional reputation of the organization with the community and peers.

For more information on marketing for behavioral health, view a webinar presented by Patrick Gauthier at http://www.fadaa.org/webinars.php

 

What's Next Meetings, workshops and webinars will be scheduled throughout the current fiscal year to address issues of importance to providers regarding the integration of substance abuse and mental health with primary care.  Upcoming topics include: Emerging Trends Health Care Integration Infrastructure Support & Capacity Building Cost Utilization Management

Your Ideas We want to hear from you!  Your feedback, suggestions and ideas are valuable to the process improvement initiative!  As a way to provide on-going communication, we want your feedback, suggestions and ideas.  There is a place to input your questions and feedback provided below. We'll be responding to your questions and comments in future e-Communications.

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For more information, contact Anika Foster at afoster@fadaa.org or call 850-878-2196.
or contact Sheila Barbee at Sheila_Barbee@dcf.state.fl.us or call 850-717-4400.